Friday, December 6, 2019

Beer here, beer there, today beer is everywhere



When I was a young man beer was only available from the Brewers Retail outlets. There stores were run by the major breweries in Ontario working together. They were relatively few and far between. To buy beer you had to go to the order desk, your order went to the back, filled and placed on an elevated line where it rolled to the front of the store, thanks to gravity. You picked up your order and left.

Back then beer came in stubbies, short, somewhat thick, dark brown glass bottle which boasted of a number of advantages. They were re-useable and because of their short, fat shape, a truck could carry more bottles of beer than when compared to today's tall, thin bottles.

Since every brewery used the same bottles, stubbies did not have to be sorted. If a store sold 45% Labatt beer, then 45% of the returned bottles were returned to Labatt. It was a slick system and many would appreciate it today. Sadly, the system was jettisoned.

Today beer comes in an assortment of bottles, different colours (green, brown, clear), different shapes and some carry their name in raised letters. A truck today cannot carry as many bottles of beer and sorting is a must. At least, the bottles are still returnable and most are returned as there's a deposit.

The Brewers Retail is now called the Beer Store and it no longer has a monopoly on selling beer, Some grocery stores also sell an assortment of beer. The grocery store shown is clearly proud to announce that it carries beer.

1 comment:

William Kendall said...

And we've got a provincial government obsessed with keeping people drunk. And dumb.