A coarsening of Canadian culture

Back when I was a boy in the '50s, I cannot imagine a restaurant chain promoting a name containing the words "Fat Bastard". Not so today. Apparently this restaurant chain was born in Canada; it's a Canadian concept. And it's a Canadian concept the many of us find exceedingly offensive.

Researching this, I came across an article in Now magazine: Fat Bastard Burrito's racy hustle. It said about the company logo at that time:
"Its logo trades on the worst stereotypes about Mexicans. It features a fat man with a mustache and a gold tooth. He's wearing a poncho and a sombrero. And he's riding a donkey while eating a burrito which, for the record, is Tex-Mex cuisine as popularized in North America, not Mexican."

As I write this, I wondered if I was being overly sensitive. I googled it and discovered: research shows that the word "bastard" is generally deemed to be offensive. Criticizing the use of bastard appears to be a safe, conservative position.

OFCOM, the Office of Communications in the U,K. warns regulated broadcasters to stay aware of the 'cumulative effect' of casual swearing. But, you may ask, what is the 'cumulative effect'? These are just words goes the defence.

Casual profanity is rude, its use coarsens society and culture, while the flip side of the coin is that it even ruins the usefulness of swearing itself. A lose-lose proposition.