How the little store stays in business: creativity

It is just a little store located in a somewhat out-of-the-way location. Oh, there's a lot of vehicle traffic in the area but getting even a small percentage of that traffic to stop is quite the feat. But the little grocery store, lunch stop, butcher shop and woman's clothing boutique with gift shop keeps going year after year.

I wonder how many other customers are like us, my wife and me, and simply want to support the underdog? Truth be told, if that is what we think we are doing, we may be wrong. We may need it as much as it needs us.

Today, we stopped by the little store so my wife could buy a fall outfit. While she shopped, I picked up some Polish perogies, some English crisp bread and some Italian dried beans soup mix before we both left with cups of hot pumpkin spice latte -- move over Starbucks.

In writing this I may have revealed to myself why the little store is still in business: creativity. It carries such an eclectic inventory of quality stuff that the place has made itself worth making a stop. Considering how stores come and go with great regularity in the large malls, maybe our local retail entrepreneurs located in the malls could learn from the little oh-so-creatively stocked store in the middle of nowhere.