Fujifilm HS10 hits the stores in London

Shot with lens zoomed to a setting comparable to 720mm on a 35 DSLR.

It's here. The Fujifilm FinePix HS10 is in London stores. I don't want this to be an ad but it sure may seem like one. After more than four decades shooting pictures for a daily newspaper and carrying two camera bodies and up to five lenses, I have replaced everything with two point and shoot cameras: a Canon PowerShot S90 and a Fujifilm FinePix HS10.

With all those years of professional shooting, this may come as a surprise but I don't believe in anything but automatic when it comes to cameras --- not completely true but close enough to be true. Auto can fail big time, but generally you're pretty safe sticking with the automatic settings. If you're shooting for fun, that decides it --- shoot automatic.

A few weeks ago, I purchased a Canon S90; Yesterday, I picked up a Fujifilm HS10.

Today's shot, the chipmunk, is the just the third image shot with my new Fuji. It has a 30-times zoom and it is working at its max here. The camera was hand-held but braced against my kitchen door frame.

Years ago one of Canada's top newspaper shooters told me he always kept his cameras on automatic in order to be ready to shoot in an instant. Oh, he might use manual when shooting something that allowed time for finagling and fine tuning --- a fashion shoot for instance --- but for a sudden moment it was auto for this prize-winning shooter.

I think the image of my chipmunk, shot on automatic right from the box, says he was right.